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With the aim of stimulating discussion and generating new ideas on how to make Hong Kong a more liveable and sustainable city, Chinachem Group has just published the first issue of a new magazine “LIFE+”, which is being distributed free to the public.

The initiative is a timely move as the developer has just celebrated 60 years of serving the Hong Kong community with a new brand identity and new positioning as a developer of “Places with Heart”.
 
“On this special occasion, it is important for us to continue to grow as a socially responsible and sustainable company,” explains Executive Director and CEO Donald CHOI in his foreword to the first issue. “That’s why we have launched a rebranding campaign, including the redesign of our company logo, to reflect our renewed value propositions. We aim to achieve a higher purpose in everything that we do, connecting and inspiring everyone we meet.  That’s why, we believe in the ‘3 Ps’: People, Prosperity and Planet. These values can only be achieved by our commitment to building liveable, innovative, sustainable and socially inclusive communities.” Hence, the magazine is intended to stimulate ideas and provoke discussion about what can be done to bring positive impacts to citizens, communities and the environment in collective efforts to make our city more liveable and sustainable.

Please click HERE to view the e-version of the LIFE+ magazine.